Wonder
Sign up
Log in
Research Outline
Prepared for Michael B. | Delivered February 6, 2020
Mets Fans Psychographics
Review your project details
Goals
To provide insights on how fans enjoy the Mets from home, at the bar, at the stadium and other locations. To provide insights on the consumption habits as well as social media behavior of Mets fans during game day.
View less
Early Findings
Mets Fans Attendance
NewsDay reported that over
2.4 million Mets fans
attended game days in
2019
, reflecting an increase of
over 200,000
in paid attendance in
2018
.
SNY reported that the Mets had an
average of 28,164 fans
present per game day in Citi Field in 2019.
2020
game days are expected to draw even more fans in paid attendance.
Consumption Habits
Citi Field reported that
Mets fans
consumed an estimated
405,000 sausages
at Fenway Park in 2013.
The National Hot Dog and Sausage Council reported that MLB fans in general will consume around
18.3 million hot dogs
during baseball season.
MLB fans will also consume around
4 million sausages
during game season.
The Council reported that Mets have the
highest average hot dog price
.
Social Media Habits
SMBP reported that the Mets team and fans have been consistently ranked for
high social media engagement
.
Activations include a
Twitter contest
during "Social Media Night" and a
scavenger hunt
on
SnapChat
.
Mets fans also engage on
Facebook Live
to watch players' pre-game batting practice.
View less