Millennial Parents Wellness Psychographics

Goals

Determine millennial parents' attitudes towards health and fitness. The information will be used to understand this age segment's health and fitness preferences.

Early Findings

MILLENNIAL PARENTS HABITS
  • Around 25% of millennials in the US are parents.
  • As more millennials become parents, they are expected to prefer more organic products.
  • Millennial parents also refer to online sources to know more about new products such as product reviews, blogs, and mobile apps.
  • They also prefer smartphones over other devices when accessing their favorite online sites.
  • Millennial parents (37%) also tend to buy meal kits compared to older parents (27%).
  • Technology is seen to evolve to rise to the needs of the most digitally-driven generation of parents, the millennials.
  • Apps and websites are observed to be the typical go-to choice of millennial parents who are looking for information.
  • Millennial parents are spending around $10,000 annually or around 12% of their average income on childcare expenses.
  • They also prioritize expenses that are associated with healthcare and healthy consumption.
  • Around 56% of the millennial parents' incomes are allotted for healthcare costs while 48% are set aside for healthy eating spending.
  • Based on a survey from impossible foods, 72% of millennial parents consume greater amount of plant-based meat substitutes compared to those without children.

PROPRIETARY DATABASE SEARCH RESULTS

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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