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Research Outline
Prepared for Tess G. | Delivered September 5, 2019
Mind & Body Territories
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Goals
How important wellness and mind-body connections are to younger millennials in North America and the role it plays in their lives, as the well as, the future trends of meditation & well-being.
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Early Findings
To younger
m
i
l
l
e
n
n
i
a
l
s
in
North America,
health and wellness includes essential oils, yoga, and digital ways of working out, in general.
Due to the fact that most
m
i
l
l
e
n
n
i
a
l
s
have fast-past lives, high intensity interval training for a
short
p
e
r
i
o
d
o
f
t
i
m
e
(typically, 30 minutes) are popular among them.
Gyms that incorporate technology and science such as Orangetheory Fitness and
Gold's Gym
are preferred by
m
i
l
l
e
n
n
i
a
l
s
in
North America.
A survey revealed that
76% of
m
i
l
l
e
n
n
i
a
l
s
work out at least once a week.
According to another study,
m
i
l
l
e
n
n
i
a
l
s
consider their health wellness a priority, "79% said family was important in their lives, followed by health and
wellness at 53%."
M
i
l
l
e
n
n
i
a
l
s
are now "using apps to track training data, and online information to find
the healthiest foods."
Gen Zers and
m
i
l
l
e
n
n
i
a
l
s
have a
69% aggregate
share of fitness wearable owners.
As several reports put it, wellness is a "daily, active
pursuit for
m
i
l
l
e
n
n
i
a
l
s
."
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