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Research Outline
Prepared for Justin L. | Delivered September 7, 2019
Mindfulness Space
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Goals
To understand the mindfulness space in terms of demographics, key players, and market size in order to help devise a market research survey
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Early Findings
Our research showed that the demographics most interested in mindfulness
practice are well-educated
. Given that those that are well-educated are also top earners, the demographic is also likely to be affluent.
According to a peer-reviewed paper, "
men were half as likely as women
to engage in any practice, and lower engagement was found among non-Hispanic blacks and Hispanics."
In addition, a similar study into the demographics and attitudes of
m
e
d
i
t
a
t
o
r
s
found that "
m
e
d
i
t
a
t
o
r
s
were more likely
than
n
o
n
m
e
d
i
t
a
t
o
r
s
to be middle-aged, white, female, college-educated, and living in the Western United States."
"
M
e
d
i
t
a
t
o
r
s
were more
likely than
n
o
n
m
e
d
i
t
a
t
o
r
s
to be middle-aged, white, female, college-educated, and living in the Western United States."
About
9.3 million Americans
meditate and the market is worth
more than $1 billion
.
"
The value of the meditation
market is set to double from $1.2 billion in 2017 to $2 billion by 2022"
More people in the US are moving towards mindfulness practice and the number of people practicing meditation in the
US has tripled since 2012
.
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