Mindfulness Space

Goals

To understand the mindfulness space in terms of demographics, key players, and market size in order to help devise a market research survey

Early Findings

  • Our research showed that the demographics most interested in mindfulness practice are well-educated. Given that those that are well-educated are also top earners, the demographic is also likely to be affluent.
  • According to a peer-reviewed paper, "men were half as likely as women to engage in any practice, and lower engagement was found among non-Hispanic blacks and Hispanics."
  • In addition, a similar study into the demographics and attitudes of meditators found that "meditators were more likely than nonmeditators to be middle-aged, white, female, college-educated, and living in the Western United States."
  • "Meditators were more likely than nonmeditators to be middle-aged, white, female, college-educated, and living in the Western United States."
  • About 9.3 million Americans meditate and the market is worth more than $1 billion.
  • "The value of the meditation market is set to double from $1.2 billion in 2017 to $2 billion by 2022"
  • More people in the US are moving towards mindfulness practice and the number of people practicing meditation in the US has tripled since 2012.

Proposed next steps:

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