Missing strategy scopes

Mobile Digital Trends in the Caribbean

GOALS

  • Identify trends related to the increased presence and use of mobile data/internet for transactions, mobile calling/texting, and other mobile uses in Bermuda, Bahamas, Barbados, the British Virgin Islands (BVI), the Turks and Caicos Islands (T&CI), and the Cayman Islands in order to inform a new business pitch.
  • Locate and provide data on the behavioral economics and the future state of mobile usage for transactions, calling/texting, etc. in Bermuda, Bahamas, Barbados, the British Virgin Islands (BVI), the Turks and Caicos Islands (T&CI), and the Cayman Islands in order to build hypotheses regarding customer experience and growth in the mobile insurance space.

EARLY FINDINGS

bahamas

  • According to Hootsuite's "The Global State of Digital in 2019 Report", about 85% of the population in the Bahamas as a mobile phone subscription/payment plan. Another 83% uses the internet in some way or form, 60% are active social media users, and 55% use social media specifically on mobile devices.
  • Between January 2018-2019, it was expected that mobile phone subscriptions in the Bahamas would decrease by 0.7%, active social media users across any device would decrease by 4%, and the number of people that used social media on mobile devices would remain the same.
  • About 87% of mobile connections in the Bahamas are pre-paid, 13% are not, and 78% have broadband 3G and 4G connections.

bermuda

  • According to Hootsuite's "The Global State of Digital in 2019 Report", about 126% of the population in the Barbados as a mobile phone subscription/payment plan. Another 99% uses the internet in some way or form, 71% are active social media users, and 62% use social media specifically on mobile devices.
  • Between January 2018-2019, it was expected that mobile phone subscriptions in Barbados would increase by 1.6%, active social media users across any device would decrease by 2.3%, and the number of people that used social media on mobile devices would increase by 2.7%.
  • About 22% of mobile connections in Barbados are pre-paid, 78% are not, and 73% have broadband 3G and 4G connections.

barbados

  • According to Hootsuite's "The Global State of Digital in 2019 Report", about 118% of the population in the Barbados as a mobile phone subscription/payment plan. Another 81% uses the internet in some way or form, 66% are active social media users, and 56% use social media specifically on mobile devices.
  • Between January 2018-2019, it was expected that mobile phone subscriptions in Barbados would increase by 2.1%, active social media users across any device would remain the same, and the number of people that used social media on mobile devices would also remain the same.
  • About 74% of mobile connections in Barbados are pre-paid, 26% are not, and 69% have broadband 3G and 4G connections.

british virgin islands (bvi)

  • According to Hootsuite's "The Global State of Digital in 2019 Report", about 168% of the population in the BVIs as a mobile phone subscription/payment plan. Another 59% uses the internet in some way or form, 59% are active social media users, and 56% use social media specifically on mobile devices.
  • Between January 2018-2019, it was expected that mobile phone subscriptions in the BVIs would increase by 1.7%, active social media users across any device would increase by 46%, and the number of people that used social media on mobile devices would increase by 50%.
  • About 74% of mobile connections in the BVIs are pre-paid, 26% are not, and 26% have broadband 3G and 4G connections.

turks and caicos islands (t&ci)

  • According to Hootsuite's "The Global State of Digital in 2019 Report", about 118% of the population in the T&CIs as a mobile phone subscription/payment plan. Another 83% uses the internet in some way or form, 83% are active social media users, and 77% use social media specifically on mobile devices.
  • Between January 2018-2019, it was expected that mobile phone subscriptions in the T&CIs would increase by 2.2%, active social media users across any device would increase by 7.1%, and the number of people that used social media on mobile devices would increase by 12%.
  • About 91% of mobile connections in the T&CIs are pre-paid, 9% are not, and 34% have broadband 3G and 4G connections.

cayman island

  • According to Hootsuite's "The Global State of Digital in 2019 Report", about 153% of the population in the Cayman Islands as a mobile phone subscription/payment plan. Another 89% uses the internet in some way or form, 89% are active social media users, and 81% use social media specifically on mobile devices.
  • Between January 2018-2019, it was expected that mobile phone subscriptions in the Cayman Islands would increase by 1.2%, active social media users across any device would increase by 3.7%,, and the number of people that used social media on mobile devices would increase by 6.3%.
  • About 83% of mobile connections in the Cayman Islands are pre-paid, 17% are not, and 67% have broadband 3G and 4G connections.

PROPOSED NEXT STEPS

Because we were able to locate Hootsuite's free "Global State of Digital in 2019" report, mobile usage statistics for each of the countries listed were easy to come by. However, in order to address each country in full, we suggest proceeding with an additional project for each country in specific. Each request can use this and other similar studies to analyze mobile phone usage, potential growth, and use cases in each of the countries provided. The report also contains information on annual digital growth, populations and economy, internet use, social media use, search queries, etc. for each country listed above, which could be of importance. As there are six different countries in question here, it would have to be a separate request for each (18 hours, $522).

Proposed next steps:

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