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Research Outline
Prepared for Thomas H. | Delivered January 7, 2020
Mobile Learning Industry
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Goals
To find what the construction, hospitality, retail, and agriculture industries are looking for in a mobile learning app.
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Early Findings
Construction
In the construction industry, mobile learning could be applied in making sure that builders and installers have the
right knowledge
in the field of sustainability, even they have not been trained in it.
Mobile learning would represent a way to deliver a variety of
e-learning tutorials
and courses to construction workers.
What is required in this case is an API that runs in the background to avoid having to log on continuously, and a portfolio of ultra-short or
bite-sized action-oriented
e-learning courses.
Hospitality
In the hospitality industry, mobile learning can be used to provide
scalable vocational training
to employees in a cost effective way.
This type of solution would allow companies to
improve service delivery
standards.
Mobile learning is also crucial to
train and retain
employees in a cost-effective way.
This is especially true for
millennials and younger
staff who tend to be less skilled and more enclined to leave their jobs.
Mobile learning apps should have a content that is
engaging, seamless
, scalable, and measurable.
Other requirements include a rich diversity of materials such as over
100+ courses
that simulate realistic scenarios that can occur in the field.
They can also include
self-paced lesson plans.
Retail
In the retail industry, one of the applications of mobile learning is the training of retail staff to become
certified in individual
product sales.
This includes using mobile learning to learn about
who are the target customers
, what they look for, when is the season and where the product is located in stores.
Some companies look for mobile learning solutions that can assist retail staff to
prepare for sales.
Requirement for mobile learning apps in the retail industry include the possibility to complete training courses and tests offline, and
qualify for certifications.
These training courses should include
product knowledge modules.
The mobile learning solutions should allow managers to track the
progress of their staff.
The solutions should also be accessible from
multiple devices.
Agriculture
In agriculture, mobile learning can be used to provide instructions on the
technology of rice
and vegetable production that is needed by farmers.
Farmers need to be able to have access to the
l
atest available efficient
technologies available to fight against pests and disease and to optimize production.
They can learn about them and how to use these technologies by using
mobile learning.
What is required is the possibility to study a
variety of courses
in the agrigultural field, join webinars, upload videos and pass assignments.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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