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Research Outline

Prepared for Thomas H. | Delivered January 7, 2020

Mobile Learning Industry

Goals

To understand the mobile learning industry, specifically the recent trends and total amount of money companies in construction, retail, and hospitality spend on training their employees via mobile applications; what they expect or look for in such apps; the top industries that have adopted this form of employee training; and key players in the mobile learning industry. This research will inform slides for a mobile learning business case and sales deck.

Early Findings

Overview Corporate Mobile Learning Industry

  • Global Industry Analysts, consider the three pillars of the mobile learning market to be smartphone sales, media tablet sales and the % of internet penetration. The smartphone sales in 2019 was 1.61 billion units, the media tablet sales in 2018 was 145.9 million units and the internet penetration in North America was the highest (95%), followed by Europe (85.2%).
  • The global m-learning market size is expected to grow at a CAGR of 17% between 2020 and 2024
  • The factors driving growth in this industry are "the growth in bring your own device trend among corporate employees, rise in need to offer training and learning sessions without conventional physical constraints, and increased adoption of game-based learning among corporate employees, which allows interactive and beneficial training sessions. In addition, rise in need to minimize skills gap, adoption of effective training methods, and development of various applications and platforms for M-learning is further expected to provide immense growth opportunities for the corporate M-learning market."
  • Factors that limit the growth of the market are "increased costs associated with the connectivity, additional security, equipment & maintenance, and lack of awareness about its benefits among end users."
  • Major players in this market are "Adobe, dominKnow, NetDimensions, Saba, Allen Interactions, Certpoint Systems, Upside Learning, AT&T, Citrix Systems Inc, and SumTotal Systems."
  • According to Float, the top ten industries interested in mobile learning are defense and space, mining and metals, agriculture, retail, telecommunications, HR, government administrative agencies, insurance, pharmaceuticals/hospital/healthcare, restaurants. This was ranked based on metrics such as "the content industry, site visits, and documents downloaded from each industry."
  • Despite the high sales of smart phones, in 2016, only "6% of employers rate themselves as excellent at providing mobile learning; only 6 per cent rate themselves as excellent at incorporating Massive Online Open Courses (MOOCs) into their learning and development programmes; and only 5 per cent rate themselves as excellent at using advanced media such as video, audio, and simulations."

Summary of Findings

  • During the initial hour of research, we focused on finding an overview of the mobile learning industry.
  • In this hour we were able to find information on the growth rate of the industry, the driving trends, the inhibitors, major players in the industry and industries interested in mobile learning. We had insufficient time for the other requests on the list.
  • Though we were unable to find the market size of the corporate mobile learning industry, it might be possible to triangulate it. However, finding market size figures for m-learning in diverse industries might be information that is locked behind a paywall.