Mobile, Tablet and Computer Habits - Kids Ages 6-9

Goals

To identify mobile, tablet, and computer use habits of kids ages 6-9 to prove or disprove the theory that children prefer to play games online rather than read.

Early Findings

Preliminary research indicates there is plenty of data about the mobile, tablet, and computer usage habits of kids, but the age group requested (6-9) is not a well-studied bracket. One statistic was found for ages 6-9, but the most-studied age bracket closest to 6-9 is 5-8, with significant data for ages 0-8.

SCREEN TIME STATS

  • According to the 2018 Identity Theft Resource Center Children & Family Social Media Habits Survey, 15% of kids ages 6-9 are on social media.
  • The 2017 Common Sense Census: Media Use by Kids Age Zero to Eight shows that 95% of families with children ages 0-8 have a smartphone in the home compared to 78% that have a tablet in the home, 98% that have a television, 75% that have an internet-connected television, 72% that have a subscription video service, 65% that have cable television, 44% that have a DVR, 91% that have a computer, 90% that have high-speed internet access, 69% that have a full-size video game console, 31% that have a handheld video game console, and 29% that have an e-reader.
  • Approximately 42% of children ages 0-8 have their own tablets, 4% have their own smartphones, and 5% have their own iPod Touch or similar device.
  • In 2017, 42% of children's screen media time (ages 0-8) is spent on television compared to 12% on a DVD or VHS player, 7% on a computer, 4% on a video game player, and 35% on a mobile device (smartphone, tablet, iPod Touch, or similar device).
  • The average amount of time per day children ages 5-8 spend watching television is 1 hour and 4 minutes.
  • The average amount of time per day children ages 5-8 spend watching DVDs or videotapes is 18 minutes.
  • The average amount of time per day children ages 5-8 spend on a mobile device (smartphone, tablet, iPod Touch, or similar device) is 1 hour and 2 minutes.
  • The average amount of time per day children ages 5-8 spend on a computer is 20 minutes.
  • The average amount of time per day children ages 5-8 spend on a video game device is 12 minutes.
  • The total average amount of time per day children ages 5-8 spend on screen media is 2 hours and 56 minutes.
  • Children ages 5-8 spend a daily average of nine minutes playing media games on a full-size console, three minutes playing media games on a handheld console, six minutes playing media games on computer, and 24 minutes playing media games on a mobile device (smartphone, tablet, iPod Touch, or similar device).
  • Children ages 5-8 spend a daily average of eight minutes watching television or videos on a computer, and 25 minutes watching television or videos on a mobile device (smartphone, tablet, iPod Touch, or similar device).
  • Children ages 5-8 spend a daily average of 14 minutes listening to music.
  • About 64% of children ages 5-8 are read to or read every day, compared to 67% who watch TV every day, 37% who use a mobile device every day, 20% who use a computer every day, 10% who play console video games every day, and 7% who play handheld video games every day.
  • Video viewing represents 72% of screen time for children ages 0-8, compared to 18% for gaming, 2% for electronic reading, and 1% for video chatting and homework.
  • Approximately 11% of families with children ages 0-8 have a virtual reality headset in the house.
  • About 10% of families with children ages 0-8 have "smart toys that connect to the internet" in the house.
  • About 9% of families with children ages 0-8 have " a voice-activated virtual assistant device available to them in the home."

TYPES OF MEDIA CONTENT

  • Children ages 0-8 sometimes or often watch the following types of videos online:
    • Learning videos (64%)
    • Animal videos (46%)
    • How-to videos (38%)
    • Unboxing/product demonstration videos (34%)
    • Music videos (33%)
    • Video gaming/gameplay videos (27%)
    • Challenge/stunt videos (20%)
    • Celebrity videos (4%)

READING STATS

  • The 2017 Common Sense Census: Media Use by Kids Age Zero to Eight found that "on average, 0- to 8-year-olds spend about a half-hour a day reading or being read to, an amount that has remained remarkably steady over the past six years (:29 in 2011, :28 in 2013, and :29 in 2017)."
  • Of the 29 minutes kids spend reading or being read to, 26 minutes are in print and only three minutes are on electronic readers.
  • Comparatively, children ages 5-8 spend exactly 30 minutes reading or being read to per day, of which 26 minutes are in print and four minutes are on electronic readers.
  • Based on this study, more children ages 5-8 watch TV (67%) than read (64%), but reading is more prevalent than using a mobile device (37%), using a computer (20%), playing video games on a console (10%) and playing video games on a handheld console (7%).
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

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