Research Outline

Fitness Influencers


To find a list of 10-20 most-followed fitness and gym influencers from around the world on Instagram.

Early Findings

While we were able to find a few people that focused on posting about fitness and had a large following, we were not able to find a single database that listed the most influential people on Instagram around the world. As such, we went through several reputable sources like Insider, which detailed some of the most influential Instagram personas that focus on fitness, and included those that had the largest following. We also included Arnold Schwarzenegger and Dwayne "The Rock" Johnson, as those are well-known fitness influencers.

Fitness Influencers

  • Yanet Garcia is one of the most well-known people in Mexico. Her popularity started by simply delivering the forecasts on Mexican TV. She is a model and a fitness coach, with over 13.4 million followers on Instagram.
  • PunPun Sutatta is an Indonesian influencer and model that focuses on healthy living and fitness. She also has her own YouTube channel where she posts videos about her workouts and tips for healthy living.
  • Michelle Lewin is one of the biggest fitness personalities in the world, having launched her own workout gear, gym equipment, health supplements, and fitness app. She has also written a few books on healthy living and the importance of going to the gym.
  • All the information has been included in the attached spreadsheet.