Most-Followed Instagrammers

Goals

You want to identify the most followed accounts on Instagram and use this to make a top list for "hot topics."

Early Findings

  • The most-followed account on Instagram is the Instagram account itself, with 311 million followers.
  • However, the most-followed profile and overall second-best asides the Instagram account is Cristiano Ronaldo's with 181.1 million followers.
  • The third most-followed account on Instagram is that of Ariana Grande with 163.1 million followers.
  • Selena Gomez follows Ariana Grande with 155.8 million followers, while Dwayne "The Rock" Johnson rounds off the top five with 155.1 million followers.
  • The next accounts that round off the top ten include Kim Kardashian with 146.9 million followers; Kylie Jenner with 144.9 million followers; Beyonce with 132.6 million followers; Leo Messi with 129.1 million followers; and Neymar with 124.8 million followers.

Proposed next steps:

You need to be the project owner to select a next step.
Through our initial research, we have been able to identify the top ten most-followed accounts on Instagram. We recommend extending this research to the top 20 most-followed accounts on Instagram. For the identified accounts above and the next ten we would identify, what information would you like to know about them e.g. the type of content they post, how often they post, and the type of content that gets the most engagement?
Also, since you are interested in creating a top list for certain hot topics, we recommend identifying the top ten influencers across five hot topics. You can specify the desired hot topics in your response to this document. Similarly, do you have any particular information you're interested in about the identified influencers e.g. the type of content they post, how often they post, and the type of content that gets the most engagement?