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Research Outline
Prepared for Aerolyn S. | Delivered January 17, 2020
Moving to Atlanta: Motivations and Barriers
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Goals
To understand the motivations and barriers to moving to Atlanta. This research would be used to understand Atlanta’s position as a whole, including the places where people want to live, work, and play within the city.
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Early Findings
Motivations for Moving to Atlanta
Every year, people move to Atlanta from
all over the country
. The city has "been on the list as one of the
top-ranked inbound
states in the country for several years running."
Early last year, "
Penske
recognized metro Atlanta as the
top moving destination
in the country". The city received this recognition for the
ninth consecutive year.
Atlanta's diverse and vibrant communities, numerous green spaces, and
booming economy
has inspired many Americans — from millennials to retirees — to move to the city.
This city is described as "a
digital mecca
". It ranks "
#4
among Venture Capitalists and is on pace to become the nation’s
hottest startup scene
."
With
low unemployment
rates and the prospect of adding
1.5 million jobs
by 2040, this city is a "sought-after destination for
job seekers
, especially millennials."
Innovators of all ages can operate in the city without having to bother about unruly expenses and
political red tape
.
Compared to large cities like Los Angeles and New York City, Atlanta has a reasonable and cheaper
cost of living
. The cost of home
construction
is also cheaper compared to other big US cities.
A major reason for Atlanta's position as a top inbound city is the fact that the city appeals to both
people and businesses
. This unique mix illustrates the city's
versatility
.
While individuals relocate in search of a certain
lifestyle
, companies of all sizes move to Atlanta in search of a
specific business climate
that is instrumental to their success.
Additional details, including statistics, regarding the reasons why people are relocating to Atlanta, can be found
here
.
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