Wonder

Research Outline

Prepared for Tegan C. | Delivered July 26, 2019

Moviegoers who are small business owners

Goals

To understand what percentage of moviegoers are small business owners. To understand how often small business owners go to the movies, preferably in Salt Lake City and Fort Lauderdale.

Early Findings

According to the SBA, there are 30.2 million small businesses (therefore, small business owners) in the US.
According to the MPAA, 75% of Americans went to at least one movie in 2018.
Per capita attendance for 40-49 year olds was 4.3, 3.2 for 50-59 year olds and 2.5 for 60+ year olds. Ages 12-27 have the highest per capita rates in the US.
Those age groups are slightly less likely to go to the movies than their ratio of the US populations. White ethnicity Americans are also slightly less likely to go to the movies than other ethnic groups like Hispanics and Asians.
People who stream frequently are more likely to go to the movies.
There have been several studies of small business owners' social media habits, but not a lot of research on overall media consumption.
 60% of small business owners are between 40 and 59. 75% are male. 80% are white.
Overall, we infer that the typical small business owner in the US is slightly less likely to go to the movies than other demographic groups. 
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