Prepared for Sophie F. | Delivered September 27, 2019
Moving/Relocation in Charlotte
To gather information on apartment dwellers moving to homes and profile of newcomers to the market in order to understand the value of using radio and/or digital in reaching a rapidly growing and changing moving/relocation services market.
"The total US population has increased by
~23.7 million people
during the past decade, but this growth is far from evenly distributed between the two occupancy categories. The number of renters has increased by more than
, and that of homeowners by less than
"Rentership growth outpaced homeownership in
97 of 100 large cities
"Since 2010, Charlotte has added more than 120,000 new residents, pushing its population to
"“Charlotte rents are climbing a little faster than the U.S. norm of 2.5 percent, and property owners and operators in Charlotte still have more pricing power than is typical in more other metros where new supply is coming on stream most rapidly,” Parsons said. Even in the most competitive areas in Charlotte — those with the most new apartments, like South End — rent is up 2.8 percent in the past year."
The median home value in Charlotte is
"Charlotte has a
median two bedroom rent."
The home ownership rate in Charlotte, NC is
One of the objectives in Charlotte, NC housing market is to "expand the supply of affordable rental housing opportunities, especially for households earning below
of area median income, and ensure Charlotte residents can become homeowners."
This will be
prioritizing homeownership opportunities, expanding existing employer-assisted homebuyer programs, and supporting creation of a community land trust.
34% of Charlotte households are "cost-burdened [and] paying
more than 30 percent
of household income toward housing costs" due to rising costs, while
experience housing insecurity and are paying
more than 50%
of their household incomes in housing costs.
81,000 unsubsidized units
are affordable to households earning
of area median income or below."
923 assignments | 5.0