Wonder

Research Outline

Prepared for Edmund B. | Delivered October 4, 2019

Local Search and SEO/SEM Players Competitive Landscape

Goals

To provide a competitive landscape for local search and SEO/SEM players specifically MozLocal / MozPro, RioSeo, Milestone Internet, Whitespark and BrightLocal including their core capabilities, pricing, products/services, and segments (SMB, MM or Enterprise). To identify the top players in the market by customers, revenue, or company size i.e. number of employees. 

Early Findings

CORE CAPABILITIES AND PRODUCTS BrightLocal's core capability is building local marketing software solutions for businesses.
Their products in local marketing include local SEO tools, reputation manager (reviews), citation builder, agency lead generation, and local SEO insights.
 Whitespark's core capabilities are in local search optimization and solutions. 
Their products in local search include local citation finder, reputation builder, local rank tracker, Google My Business management service, local search audit, citation building, citation audit and cleanup, and enterprise citation services. 
 Milestone Internet's core capabilities are in local search engine and local listings management through its Digital Presence Cloud platform. 
Their products in local search include local listings, link building, and local listings software. 
 Rio Seo's core capability is building local marketing software solutions for enterprise brands. 
Their products in local search include local pages
, local listings
, local reporting
, local reviews
, and local manager. 
 Moz's core capability is search engine optimization. 
Their products in local search include business listings audit
, citation cleanup,
 local ranking factors
, and local for enterprise.
PRICINGAs of June 2019, BrightLocal's pricing is $3 per listing.
 Moz Local's pricing is $129 per year.
 Whitespark's pricing is $4 to $5 per listing.
 Milestone Internet did not publish its pricing but invites visitors to try out a demo. 
 Rio Seo did not publish its pricing but invites visitors to try out a demo. 
TOP PLAYERSThe 2019 Search Engine Optimization (SEO) Software Market report identified several key players along with Moz Pro.
These are Linkody, WordStream, SpyFu, AgencyAnalytics, and Web CEO.
3 of these were also identified by G2 as top competitors and alternatives to Moz Pro: SpyFu, AgencyAnalytics, and Web CEO.