Multi-Cloud Press Coverage Audit

Goals

To identify the top five multi-cloud companies receiving the most coverage since January 2019 from tier 1 business publications such as Bloomberg, Business Insider, CNN, CNBC, Fox Business, Financial Times, Forbes, Fortune, The Business Journal, NY times, Reuters, the Wall Street Journal, Venture Beat, The Information, and Wired, and Fast Company for the purposes of informing a competitive narrative around multi-cloud.

Early Findings

Preliminary information shows that multi-cloud companies have received significant coverage from tier 1 business publications since January 2019. Five mentions for both Fortune and Forbes were found and this was only the tip of what is available.

FORTUNE

  • On August 29, 2019, CSRA, which is part of General Dynamics' IT unit, was covered by Fortune as it was selected by the Pentagon to provide the defense department with "Microsoft 360 cloud-based office and productivity software including word processing and email" as part of the DoD's "multi-cloud strategy."
  • On January 23, 2019, Red Hat was mentioned alongside IBM in a Fortune article about blockchain as providing multi-cloud services.
  • On August 22, 2019, VMware was the focus of a Fortune article in which VMware's acquisition of Carbon Black and Pivotal would "accelerate VMware’s plan to deliver secure, multi-cloud application development."
  • On August 20, 2019, RiverMeadow Software, a multi-cloud migration platform, was mentioned in a Fortune article after it received an investment from CloudScale Capital Partners.
  • On April 29, 2019, VMware was mentioned in Fortune as it formed a partnership with Dell Technologies and Microsoft to allow "Microsoft’s Azure cloud computing customers use VMware’s virtualization software to manage their IT operations in Azure."

FORBES

  • On January 16, 2019, WANDisco was featured in a Forbes article in relation to Apax Partners' acquisition of a minority stake in Fractal Analytics. Forbes stated that WANDisco's LiveData for Multicloud claims to be "the only platform that can continuously replicate petabyte-scale data with zero loss or downtime across multiple cloud environments."
  • On August 2, 2019, Forbes covered Red Hat's acquisition by IBM and the debut of IBM Cloud Paks, which will allow users to "build mission-critical applications once and run them on all leading public clouds, including AWS, Microsoft Azure, Google Cloud Platform, Alibaba and IBM Cloud -- and on private cloud servers too."
  • On February 28, 2019, Red Hat was mentioned in a Forbes article about IBM's Watson Anywhere, which will use Red Hat's multi-cloud capabilities to run the AI platform "across enterprise data centers and major public clouds including AWS, Azure."
  • On May 26, 2019, Forbes covered VMware and its transformation into a multi-cloud company.
  • On April 26, 2019, Forbes covered Google Anthos, which is a multi-cloud product that will "allow businesses to manage their workloads running on third party clouds, including AWS and Azure."
  • An audit sheet for each tier 1 business publication has been set up on the attached spreadsheet.
  • The above mentions have been entered into the Fortune and Forbes tabs as appropriate.
  • Note that some publications have paywalls that go into effect have a set number of article views. Therefore, it will not be possible to do a complete audit of The New York Times, The Wall Street Journal, Financial Times, Bloomberg, The Information, The Business Journals, and possibly others.

Proposed next steps:

You need to be the project owner to select a next step.
As the initial research shows that multi-cloud companies have been covered extensively in tier 1 business publications, we recommend continuing research into all 16 tier 1 publications mentioned, with the caveat that The New York Times, The Wall Street Journal, Financial Times, The Information, The Business Journals, and Bloomberg will yield only a few results due to paywalls. We suggest researching those six companies together. For each audit, we will find all mentions of multi-cloud companies between January 1, 2019 and present and will provide a conclusion as to the top five companies mentioned in each publication. We will then provide an overview of all 16 publications and provide the top five companies mentioned across all publications.
In addition, we recommend a press search for Tableau, Domo, ThoughtSpot, Microstrategy, Power BI, Qlik, GoodData, YellowFin to see if they have been covered in any tier 1 business publications since January 1, 2019.
Alternatively, we could find the 10-12 most recent mentions of multi-cloud companies in 10 top-tier business publications (likely Fortune, Forbes, Business Insider, Venture Beat, Wired, CNBC, CNN, Fox Business, Reuters, and Fast Company, since they do not have paywalls) and use that information to make logical assumptions about the multi-cloud companies that have received the most mentions in the past few months.