To assist with developing both a blog post and a business presentation, obtain data on the top 100 musical artists of 2018 based on touring revenue and the top 100 musical artists of 2018 based on the number of global music streams. For both lists, include data on touring revenue, number of tickets sold, and the number of global music streams.
- Pollstar published a list of the top 100 artists based on touring revenue for 2018. We began transferring this data to a spreadsheet so data on global streaming could also be added. However, finding total streaming data (spotify, apple music, etc) proved to be difficult.
- Our initial thought was to only use data from the largest music streaming service as a proxy for including all services. An article from Forbes indicated that the top music streaming services by the number of users are YouTube, NetEase, SoundCloud, Spotify, iHeart Radio, Pandora, Gaana, Apple Music, Anghami, and Deexer (in that order). If we eliminate YouTube because it is more video than music, the top three services are NetEase (China based), SoundCloud, and Spotify.
- The data for these services may be available individually, although we were not able to confirm that in our initial research.
Proposed next steps:
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As the data on the top 2018 artists by touring revenue is readily available, we propose completing the Touring tab of the attached spreadsheet with the remaining artists (100 total). Then for those artists, we propose looking for the total global streaming numbers. If total global streaming numbers are not available, we propose instead attempting to provide data on the total streams for each artist on the top three global streaming platforms )NetEase, SoundCloud, and Spotify. We would use the total from these three services as a proxy for the total global streams.
We further propose holding off on the top 100 list by global streaming until we determine the data availability by researching the data for the top 100 by touring revenue.