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Research Outline
Prepared for Arash E. | Delivered March 28, 2020
Pop Music Audience
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Goals
To provide the demographic (marital status, income level, gender, race, and education level) and psychographic profile (consumer's attitudes, hobbies, spending habits, and values towards pop-music) for the average pop music consumer.
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Early Findings
Pop music is the
most popular
genre globally. IFPR in 2018 reported that
64%
of music consumers listen to pop music.
Pop music is most preferred among the following age range:
52%
of people aged
16-19
,
54%
of people aged
20-24
, and
56%
of people aged
25-34
.
Pop Music Audience Demographic Profile
Gender: Although the genre was created for both genders, most pop music listeners are
female
.
Age: The target of pop music is usually the
young generation
, typically
16-25
. In another report by Prezi.com, the target age range is
16-21
.
Social Class: The social class of pop music listeners are
students
that are
lower (C2DE)
.
Interests: Their
interests
include partying, using social media, and listening to new pop songs.
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