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Popular New Pop Artists

Goals

To identify 4-6 pop music newcomers and determine the style of music they do, whether they have been able to sign any deals, and any insights on why they are becoming popular.

Early Findings

Anthony Touma

  • Anthony Touma is a Lebanese pop singer that participated in the French The Voice in 2013 and was able to reach the semi-finals.
  • He is a pop singer-song writer that has become pretty popular in Lebanon.
  • In 2015, Touma signed a record deal with Polydor France where he produced his first album Maintenant c’est l’heure. In 2017, he was able to sign a deal with Dubai-based label Universal Music MENA, where he produced two singles Walking Away and Don’t Go.
  • He released his latest album Ups and Downs in 2018.

Ava Max

  • Ava Max is an American pop singer that recently release her first single, Sweet but Psycho.
  • Her single has become very popular, reaching the top 10 on the Billboard Hot 100 in 2019.
  • The song also held the number one spot in the U.K. for four weeks and was number one on the U.S. Billboard emerging-artists chart.
  • Her style is very similar to Lady Gaga's early vibe.
  • She produced her debut song in tandem with Circut, who has been involved in the production of Katy Perry’s “Roar” and Miley Cyrus’s “Wrecking Ball.”

Proposed next steps:

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