Research Proposal

Corporate Philanthropy Trends and Competitive Analysis

Goals

Provide information surrounding trends in corporate philanthropy and workplace giving. The research will provide information that includes:
  • Trends in corporate philanthropy and workplace giving.
  • A competitive analysis of workplace giving companies such as Benevity, YourCause, Bright Funds, and Cybergrants.
  • The competitive analysis will focus on the number of customers, notable customers, revenue, valuation, and investment received.

Early Findings

Data Availability

  • Our initial research suggests that data is adequate to determine trends but may be limited for some part of the competitive analysis.

Trends

Increased Technology

  • The use of technology in corporate philanthropy has been in recent years but accelerated in 2020 as a result of the COVID-19 pandemic.
  • Corporations are embracing technologies and corporate giving platforms to help them focus their giving, increase their giving impact, create differentiation, infuse purpose, raise more funds, and better track the impact of its giving.
  • Upaya Social Ventures is an example of a company that embraced technology tools to host a virtual gala fundraising event due to the pandemic. The virtual gala was very successful, with the company generating over $295,000, more than its initial goal of $200,000.
  • Industry analysts expect that the increasing embrace of technology, virtual and digital tools in the corporate giving space will continue even after the end of the COVID-19 pandemic.
  • This helps explain while market analysts expect the global corporate social responsibility software market to increase to $1.4 billion by 2028.
  • Adroit Market Research identified the key players in the global corporate social responsibility software market as Tennaxia, YourCause, Enablon, Benevity, IPoint-systems, and CyberSWIFT.

Summary

  • We were able to discuss a key trend in the corporate philanthropy space as well as identify additional key players in the market during the initial hour of research.
  • To provide more in-depth trend analysis and competitive analysis, we recommend additional research. Details on our recommended research paths have been provided in our proposals below. Please select one or more proposals from those provided.
Prepared By
Emmanuel A.
2084 assignments | 5.0