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Research Outline
Prepared for Jenny C. | Delivered May 1, 2020
Kids 4 Coding Company Analysis
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Goals
To provide a background research on Kids 4 Coding, including the company's estimated revenue, funding, target customers, go to market / sales strategy, product overview and purpose of the product.
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Early Findings
Company Overview
A link to Kids 4 Coding's website is provided
herein
.
Kids 4 Coding was founded in
2013 by Denise Detamore
in Atlanta.
Its headquarters is located at
11050 Crabapple Rd. D-115B, Roswell
, Georgia 30075 United States. It has a total of
seven program locations
with
five
in Georgia and
two
in Massachusetts.
According to the program, "
Kids 4 Coding bridges
the gap between what kids learn in traditional academic classes and what they need to succeed in our rapidly evolving tech-based society."
With over
20 years of experience
in private entrepreneurship and public education, Denise Detamore has
established partnerships with educators
, entrepreneurs, and tech experts, to develop a highly engaging curriculum, which integrates 21st Century Learning and trending technologies.
It offers courses relating to
App Development, Programming
, MinecraftEDU, 2D & 3D Animation, Game Design, and more.
The program is in its
7th year of operation
and has trained over
8,000 students
in technology education.
Kids 4 Coding is also present on various social media platforms, including
LinkedIn
,
Facebook
, Instagram, and
Twitter
.
Revenue
According to a company analysis by RocketReach, Kids 4 Coding has an estimated revenue of
$2.80 million
.
Target Audience
Kids 4 Coding is targeting students between the age of
7 and 16
in the U.
S
states of Georgia and Massachusetts.
Product Overview
Kids 4 Coding offers two categories of education programs, namely the
on-campus summer program
and virtual campus & courses.
The summer on-campus is program focuses on
technology-related courses
such as coding, and other skills such as problem-solving,
critical thinking, and perseverance
, while the virtual campus consists of courses such as
Mobile App Dev, JavaScript
, Game Dev, web dev, and Machine Learning.
A full list of the courses offered is provided
herein
.
Purpose of the Product
Kids 4 Coding propels kids to "
tech Readiness through innovative
, hands-on projects and challenges. Students
gain an edge in STEM
by learning to create and code games, mobile apps, electronics, websites, robots, drones, and more using top programming languages like Python and JavaScript."
Strategic Partners
Kids 4 Coding strategic partners include
Prototype Prime, WIT
, Computer Museum of America, Tech Alpharetta, and TAG.
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