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Kids 4 Coding Company Analysis

Delivered May 1, 2020. Contributor: Blessing S.

Goals

To provide a background research on Kids 4 Coding, including the company's estimated revenue, funding, target customers, go to market / sales strategy, product overview and purpose of the product. 

Early Findings

Company OverviewA link to Kids 4 Coding's website is provided herein.
Kids 4 Coding was founded in 2013 by Denise Detamore in Atlanta.
Its headquarters is located at 11050 Crabapple Rd. D-115B, Roswell, Georgia 30075 United States. It has a total of seven program locations with five in Georgia and two in Massachusetts.
According to the program, "Kids 4 Coding bridges the gap between what kids learn in traditional academic classes and what they need to succeed in our rapidly evolving tech-based society."
With over 20 years of experience in private entrepreneurship and public education, Denise Detamore has established partnerships with educators, entrepreneurs, and tech experts, to develop a highly engaging curriculum, which integrates 21st Century Learning and trending technologies. 
It offers courses relating to App Development, Programming, MinecraftEDU, 2D & 3D Animation, Game Design, and more.
The program is in its 7th year of operation and has trained over 8,000 students in technology education.
 Kids 4 Coding is also present on various social media platforms, including LinkedIn, Facebook, Instagram, and Twitter.
RevenueAccording to a company analysis by RocketReach, Kids 4 Coding has an estimated revenue of $2.80 million.
Target AudienceKids 4 Coding is targeting students between the age of 7 and 16 in the U.S states of Georgia and Massachusetts.
Product OverviewKids 4 Coding offers two categories of education programs, namely the on-campus summer program and virtual campus & courses.
The summer on-campus is program focuses on technology-related courses such as coding, and other skills such as problem-solving, critical thinking, and perseverance, while the virtual campus consists of courses such as Mobile App Dev, JavaScript, Game Dev, web dev, and Machine Learning.
A full list of the courses offered is provided herein.
Purpose of the ProductKids 4 Coding propels kids to "tech Readiness through innovative, hands-on projects and challenges. Students gain an edge in STEM by learning to create and code games, mobile apps, electronics, websites, robots, drones, and more using top programming languages like Python and JavaScript."
Strategic PartnersKids 4 Coding strategic partners include Prototype Prime, WIT, Computer Museum of America, Tech Alpharetta, and TAG.

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