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Research Outline
Prepared for Richard R. | Delivered July 30, 2020
B2C Marketing Funnels
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Goals
Inform marketing by providing examples for online B2C marketing funnel examples that begin with gaining a prospect and end with a sale. An ideal response would include schematics that show the flow of each funnel.
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Early Findings
One schematic of a B2C funnel is the TOFU-MOFU-BOFU, shown
here
. This covers awareness, consideration, activation loyalty and advocacy. A more detailed example of this funnel, including potential marketing and sales techniques to be used per area, can be found
here
.
Another example is the non-linear B2C marketing funnel, made by McKinsey. The framework can be viewed
here
.
A model designed specifically for a looping buyer's journey, as is common online, is by Avinash Kaushik and is called the
See-Think-Do-Care
model.
The marketing lifecycle framework also challenges the traditional marketing funnel in order to make space for the more fluid online world. It can be viewed
here
.
Bristol Strategy
has set the traditional B2C sales funnel against KPIs to help guide a digital marketing strategy. It can be viewed
here
.
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