Delivered July 30, 2020. Contributor: Katherine D.
Inform marketing by providing examples for online B2C marketing funnel examples that begin with gaining a prospect and end with a sale. An ideal response would include schematics that show the flow of each funnel.
One schematic of a B2C funnel is the TOFU-MOFU-BOFU, shown here. This covers awareness, consideration, activation loyalty and advocacy. A more detailed example of this funnel, including potential marketing and sales techniques to be used per area, can be found here.
Another example is the non-linear B2C marketing funnel, made by McKinsey. The framework can be viewed here.
A model designed specifically for a looping buyer's journey, as is common online, is by Avinash Kaushik and is called the See-Think-Do-Care model.
The marketing lifecycle framework also challenges the traditional marketing funnel in order to make space for the more fluid online world. It can be viewed here.
Bristol Strategy has set the traditional B2C sales funnel against KPIs to help guide a digital marketing strategy. It can be viewed here.
Only the project owner can select the next research path.