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Research Outline
Prepared for Darren K. | Delivered February 24, 2020
TikTok Use in the UK
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Goals
To find statistics relating to the use of TikTok in the UK in order to build a website.
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Early Findings
TikTok has
3.7 million
monthly active users in the UK.
UK users spend an average of
41 minutes per day
using the app.
In 2019, TikTok was downloaded
420,090 times
in January,
294,870 times
in February,
226,630 times
in March,
171,370 times
in April,
186,900 times
in May,
187,700 times
in June,
208,670 times
in July,
300,030 times
in August, and
410,940 times
in September. These numbers are for
i
O
S
users only.
TikTok was the
second app
in terms of download growth in the UK.
TikTok ranks 9th in the UK among social media apps based on the number of users. The
top 10 social media apps
in the UK are Facebook, YouTube,
W
h
a
t
s
a
p
p
, Instagram, Twitter,
S
n
a
p
c
h
a
t
, LinkedIn,
T
u
m
b
l
r
, TikTok, and
R
e
d
d
i
t
.
S
o
m
e
o
f
t
h
e
top TikTok stars, with their number of followers, in the UK include Holly H (
15 million
), Vicky
B
a
n
h
a
m
(
1.3 million
), Amber Doig-Thorne (
226,700
),
R
h
i
a
Official (
2.5 million
), Chloe Rose (
3.6 million
), Danielle Haden (
225,000
), Amelia
G
e
t
h
i
n
g
(
7.2 million
), Connor Darlington (
750,000
), Adam Salisbury (
400,000
), Hannah Snow (
737,000
), Aiden Cook (
670,000
), Max and Harvey Mills (
6 million
), and Anna
B
o
g
o
m
o
l
o
v
a
(
1.9 million
).
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