Online Shopping Habits


To understand the online shopping habits of consumers in the beauty space amid the coronavirus outbreak.

Early Findings

  • In light of the COVID-19 pandemic, notable beauty stores like Sephora, Ulta Beauty, Glossier, and LVMH have temporarily shut down their physical stores and moved their operations online.
  • A study by Red Points revealed that more than 34% of consumers are purchasing more items online during the coronavirus outbreak. Due to fears of the pandemic, almost 50% of consumers are more likely to buy clothing, apparel, and products related to fashion online rather than in brick and mortar stores.
  • In the same vein, roughly 65% of consumers are more likely to buy personal care products like cosmetics online during the outbreak.
  • Surpringly, the pandemic is affecting decision making related to online shopping. Red Point's survey showed that 31% of consumers "strongly agree and 27.9% somewhat agree that they are currently more likely to make snap purchasing decisions when shopping online becuase they are scare the products will sell out due to the coronavirus outbreak."
  • In New York and California, the everyday purchases consumers are making during the outbreak include beauty and fashion products such as eye shadows and clothing.
  • According to Content Square, amid the coronavirus outbreak, there has been a 9% increase in online traffic in the cosmetics industry. eCommerce transactions in this industry have increased by 70%.
  • Based on a study by Yot Po, since the coronavirus pandemic, 12% of consumers surveyed in the US, UK, and Canada are most interested in buying beauty related products online.

Research proposal:

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