To have case studies of brands that have incredible brand led training materials for internal employee programs. Of particular interest is Chick Fil A's and Zappos employee training programs. Additionally, to have examples of other brands that have successfully indoctrinated employees into championing their brand through their training program, and therefore cultivating high employee pride. Also, to understand why employees love to work at those companies, and have pride working for the brand, giving them job stickiness beyond their paycheck.