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Research Outline
Prepared for Valerie C. | Delivered August 22, 2020
Email Digital Marketing Space
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Goals
To provide insights that help to analyze the competitive landscape of the email digital marketing space including its market size, a list of key competitors in the space, trends in the market, etc.
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Early Findings
The size of the global email marketing market was estimated to be at
US$7.5 billion
in 2020.
The
email marketing market in the U.S.
accounts for 27% of the global market or a little over
US$2 Billion
in dollar value in 2020.
As per the latest available estimates, there are
255 million email users
in the U.S. and almost half of the marketers in the U.S. are inclined to increase their budget on e-mail marketing.
Another
48% of the marketers
intend to keep their email marketing budget unaltered in the days to come.
The size of the
global email marketing software market
was estimated to be at
US$1,025.7 million
in 2019.
The size of the
North American market
(U.S. and Canada) stood at
US$355.4 million
.
Some
top email marketing agencies
in the United States include the likes of Ignite Visibility, RNO1, StraightNorth,
F
l
i
g
h
t
p
a
t
h
, Crafted, AVX Digital, RedOnk Digital, and Mad Fish Digital.
Some key U.S. manufacturers of
email marketing software
include the likes of
H
u
b
s
p
o
t
,
M
a
i
l
c
h
i
m
p
, and
S
a
l
e
s
f
o
r
c
e
.
As a trend, email marketing is
expected to grow
with the changing landscape of social media usage.
Wider use of
predictive email marketing
with smarter spam filters is expected to emerge as a trend as a result of broader use of artificial intelligence.
BIMI or
Brand Indicators for Message Identification
is also expected to emerge as a new form of email authentication.
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