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Research Outline

Prepared for nancy p. | Delivered September 17, 2020

Ed-tech Market Scan

Goals

To provide a competitive landscape of key players in the education technology market. The research should provide details such as names of key players, product features, and target audience.

Early Findings

Key Players

  • According to Grand View Research, key players in the ed-tech market include BYJU’S , VIPKid , iTutorGroup , and Udacity.
  • BYJU'S was launched in 2015 and is the "world's most valuable ed-tech company". It creates learning apps and has more than 50 million registered students.
  • VIPKid is an online company that "connects students and teachers globally through one-to-one personalized English language classes."
  • iTutorGroup is an online platform "providing personalized learning experiences to hundreds of thousands of students and business professionals in countless subject matters through its network, and sourcing experts and teachers in thousands of centers, institutions, and cities around the world."
  •  Here is the link to the attached spreadsheet.