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Research Outline
Prepared for Mike C. | Delivered February 20, 2020
Ziosk swot analysis
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Goals
To perform a SWOT analysis of Ziosk
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highlight the challenges the company faces and determine whether these challenges can be addressed using e-commerce.
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Early Findings
Ziosk SWOT
Ziosk is a company that produces
tabletop tablets
for the restaurant industry.
One of the strength of the company is the fact that it has a
nationwide presence
in the United States with over
170,000 tablets
deployed across all
50 states.
Additionally, the company has serves over
750 million
guests annually and processes over
$20 billion
in transactions.
Another strength of Ziosk and the Ziosk tablet is in the features built into the tablet that make it a good product for the restaurant industry. The tablet offers secure payments, labor efficiency, increased sales,
guest insights, and guest frequency.
Another strength of Ziosk is the fact that it has established itself within the restaurant industry and it
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n
t
b
a
s
e
encompasses the best of the best in the restaurant industry, including brands like:
Red Robin, Abuelo's, TGI Fridays
, Olive Garden, Main Event Entertainment, Margaritaville, On the Border, Chilli's, Friendly's, UNO,
Outback Steakhouse, and Smokey Bones
.
The company also has a social media presence on
Facebook
,
Twitter
, and
LinkedIn
where it can interact with customers.
An e-commerce opportunity that was identified in research was the fact that Ziosk does not have an
e-commerce presence on its website
. This presents an opportunity for Magento and Capo Commerce.
Ziosk Competitors
The true competitors of Ziosk includes
Presto
and
Buzztime
.
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