Wonder

Research Outline

Prepared for Tegan C. | Delivered October 16, 2019

Vancouver, WA Tourism

Goals

In order to assist in a marketing proposal, provide an in-depth report on tourism in Vancouver, WA including major attractions, demographics of tourists, and trends surrounding tourism to this area. 

Early Findings

Tourism has a large impact on the economy of Vancouver, WA, including contributing $509 million to the local economy and creating $137 million in job earnings. 
Top AttractionsSome top attractions, based on number of Trip Advisor reviews, include;
The Fort Vancouver National Historic Site, a living history museum and historic place illustrating the fur trade and military history of the Pacific Northwest. 
 Esther Short Park, a 5-acre park in the heart of the city, Washington's oldest public square. 
DemographicsWhile no demographic analysis specific to Vancouver was found, from a demographic analysis of tourism to the entire state of Washington it was reported that most tourists are 24-34 or 55-75 years old, traveling with others (potentially with children), with household income of $55,000-$100,000, and spending less than $2,000 on the trip. 
TrendsClark County, the county in which Vancouver is located, saw an 8.5% increase in tourism spending in 2017, a trend which is predicted to continue with new hotel and development projects still occurring in the area. 
From 2018-2023, Visit Vancouver, a tourism promotion non-profit for the city, predicts that there will be a 32% growth in the number of hotel rooms in the city. 