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Research Outline
Prepared for Tegan C. | Delivered October 16, 2019
Vancouver, WA Tourism
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Goals
In order to assist in a marketing proposal, provide an in-depth report on tourism in Vancouver, WA including major attractions, demographics of tourists, and trends surrounding tourism to this area.
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Early Findings
Tourism has a
large impact
on the economy of Vancouver, WA, including contributing $509 million to the local economy and creating $137 million in job earnings.
Top Attractions
Some
top attractions
, based on number of Trip Advisor reviews, include;
The
Fort Vancouver National Historic Site
, a living history museum and historic place illustrating the fur trade and military history of the Pacific Northwest.
Esther Short Park
, a 5-acre park in the heart of the city, Washington's oldest public square.
Demographics
While no demographic analysis specific to Vancouver was found, from a demographic analysis of tourism to the
entire state of Washington
it was reported that most tourists are 24-34 or 55-75 years old, traveling with others (potentially with children), with household income of $55,000-$100,000, and spending less than $2,000 on the trip.
Trends
Clark County, the county in which Vancouver is located, saw an
8.5% increase
in tourism spending in 2017, a trend which is predicted to continue with new hotel and development projects still occurring in the area.
From 2018-2023, Visit Vancouver, a tourism promotion non-profit for the city, predicts that there will be a
32% growth
in the number of hotel rooms in the city.
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