Wonder

Research Outline

Prepared for Cristobal M. | Delivered November 1, 2020

Brazilian Music Industry: Overview

Goals

Provide an overview of the Brazilian music industry (including market share, active users, players in the market, opportunity in the recording and publishing space, rate of growth, popular artists and songs, and key trends) to assist with a presentation. 

Early Findings

Background: Demand for Latin American MusicIn 2019, Midem reported that Latin American music was the fastest growing music segment in the world with a growth rate of 17.7 percent in revenue in 2018.
The increase in Latin American revenue was driven in large part by streaming revenues, which increased 50 percent from 2017. 
Brazil's Music IndustryPrior to a few years ago, Brazil's music industry was struggling due to high piracy and a lack of sales. 
However, in the past few years, Brazil's industry has come "roaring back to life" and ranked #10 for revenue in 2018, per the IFPI.
Brazil itself is a major consumer of streaming music, placing 10th in the world.
Top Artists: Marisa MonteMarisa Monte is one of the most successful female artists from Brazil. Her career took off in earnest in 1989 with her first album, described as an "eclectic array of songs, past and present".
Marisa Monte has won "four Latin Grammys, seven Brazilian MTV Video Music Awards, nine Multishow Música Brasileira awards, five APCAs, and six TIM Música Awards".
Marisa Monte signed an exclusive, global administration deal with Universal Music Publishing Group in 2020. 
Players in the MarketSpotify hosts 21.6 million paying subscribers from Latin America, and 48.7 million monthly users from the region.

Summary of Early Findings in Relation to GoalsBrazil's music industry is clearly in the midst of a boom as a result of digital streaming. The first hour of research involving outlining the project to determine if the requested data points are available. The research team found several related data points (some of which were provided above) and can continue to research along these lines as requested to provide data specific to Brazil. Wherever possible, visual or graphical aids will be included to help illustrate the rise in Brazilian music's popularity around the globe. 