Wonder

Research Outline

Prepared for Rachel D. | Delivered October 13, 2019

Devon Lee Carlson

Goals

To have a deep dive on the influencer Devon Lee Carlson, like personal information, what she promotes, her Instagram posts, and other helpful details about her to help in a brand strategy.

Early Findings

Devon Lee Carlson Devon Lee Carlson is a 25-year-old Instagram star born on August 3, 1994 in the United States.
She gained popularity through her vlogger sister Sydney Carlson.
She also co-founded Wildflower Cases, an iPhone case design company.
She has more than 65,000 followers on Twitter (@devonleecarlson)
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Her YouTube account has 148,000 subscribers and she has 679,000 followers on Instagram.
She topped the list of style influencers chosen by New York teens (71% female) surveyed by New York Magazine. 

Devon Lee Carlson vlogs about her life, especially her wardrobe.
Her fans and followers find her very confident in trying and wearing different outfits. 