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Research Outline
Prepared for Daniel L. | Delivered March 23, 2020
Best Practice Metrics
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Goals
To identify a set of best-practice metrics in firms, with a particular interest in creative firms and strategy consultancy firms, and what ideal methods to stay afloat in their respective sectors.
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Early Findings
Creative firms
Gensler
Research and Insight
In the creativity business, research and insight are an important element and
Gensler
uses this approach as one of the most ideal best-practice metrics. By looking at design as a strategy in action, the firm can focus on giving their clientele the
ideal results
, in addition to helping clients envision a better future.
Sustainability
As the world is going green, Gensler has introduced strategies that will ensure a
responsible and positive impact.
This is a prioritized best practice in the firm as it plays an ideal role in conserving the environment and retaining
eco-conscious clients.
Strategy Consultancy Firms
McKinsey & Company
Fundamental Thinking
A company’s f
undamental thinking,
in addition to returns on capital, can determine its future potential. Fundamental thinking is one of
McKinsey & Company’
s best practice metrics as it unearths various core elements that help transform a
middling approach
and make it worthy customer experience.
Customer Feedback
Addressing customer feedback
is an ideal practice metric at McKinsey & Company, which seeks to weigh customer experience, invest in hardwired technology that can competitively harvest customer’s feedback every day using various channels, in addition to integrating survey results, and social media posts.
By prioritizing these elements, McKinsey & Company is in a better position to turn operational data or feedback from their customers into
comprehensive and useful information.
Narrowing the Gap between Organization and Customer
After processing customer feedback, McKinsey & Company uses
proactive mechanisms
to narrow the gap between frontline workers and feedback from their customers, by cultivating a continuous improvement mind-set through all levels.
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