Demographics and Psychographics - Dental Industry


To provide demographics (gender, ethnicity, income, age, education) and psychographics (values, core objections, etc.) for dentists, dental staff, dental patients, and decision-makers at dental groups (by job titles) in the United States.

Early Findings

Demographics of Dentists

Summay of Findings

  • The initial research provided demographics of dentists, identified different roles in the dentist industry, and confirmed the availability of desired information.
  • There are three to four types of dental professionals (dental staff) at a dental practice. These include dentists, dental hygienists, dental assistants, and the relatively newer professionals, dental therapists. Limited information is available for dental therapists.
  • Other more specialized roles in the dental industry include Endodontists, Orthodontists, Prosthodontists, and Oral and Maxillofacial Surgeons. Initial research indicates that demographic information on Prosthodontists and Oral and Maxillofacial Surgeons in the US is limited.
  • We were unable to determine the specific decision-makers at dental groups (by job titles) in the United States. One relevant role is Dental Office Manager.

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Proposed next steps:

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