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Research Outline
Prepared for Strategy T. | Delivered October 30, 2020
Demographics and Psychographics - Dental Industry
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Goals
To provide demographics (gender, ethnicity, income, age, education) and psychographics (values, core objections, etc.) for dentists, dental staff, dental patients, and decision-makers at dental groups (by job titles) in the United States.
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Early Findings
Demographics of Dentists
According to the American Dental Association, there are
200,419 dentists
working in dentistry in the country as of 2019. This means that there are 61.1 dentists per 100,000 US population as of 2019.
Of these,
33.4%
dentists are female.
In 2019, 17% of the total dentists working in dentistry were under 35. In addition,
23.6% of dentists
were aged 35-44, 21.4% were aged 45-54, 21.9% were aged 55-64, and 16.1% were aged 65 and above.
The average retirement age of dentists was
69.4 in 2018
, up from 66.5 in 2008.
Nearly
1 in 5 (21%)
of professionally active dentists in the US "reported that their practice, research, or administration area is an ADA-recognized specialty."
Age distribution
among male dentists in the US in 2019 was:
Under 35 : 12.4 %
35 to 44 : 19.7 %
45 to 54 : 20.5%
55 to 64 : 25.3%
65 and older: 22.1%
Age distribution
among female dentists in the US in 2019 was:
Under 35 : 24.6
35 to 44 : 30.7
45 to 54 : 23.7%
55 to 64 :
16.1%
65 and older: 4.9%
According to DataUSA, the average age of male dentists is
50.2 years
and that of female dentist is 42.4.
In 2018,
68%
of dentists in the US were White (Non-Hispanic) followed by 19.4% Asian (Non-Hispanic).
Dentists in the US earned an average of
$185,669
in 2018. This is $131,780 more than the average national salary of $53,888.
Summay of Findings
The initial research provided demographics of dentists, identified different roles in the dentist industry, and confirmed the availability of desired information.
There are three to four types of dental professionals (dental staff) at a dental practice. These include dentists,
dental hygienists, dental assistants
, and the relatively newer professionals,
dental therapists
. Limited information is available for dental therapists.
Other more specialized roles in the dental industry include Endodontists, Orthodontists,
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Surgeons
. Initial research indicates that demographic information on
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Surgeons in the US is limited.
We were unable to determine the specific decision-makers at dental groups (by job titles) in the United States. One relevant role is Dental Office Manager.
Proprietary Database Search Results
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.
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