Research Outline

Documentary Market Analysis


Provide a detailed analysis of the Documentary Film Market globally and in the United States including the following:
  • TAM, SAM, and SOM of the global and United States Documentary Film Industry including a segment focused on the value of the documentary feature film market.
  • Market growth specifically focused on audience growth trends and why.
  • Industry trends relating to private investment in the documentary film industry
  • The number of documentaries funded by private investment in 2020 and the 2021 forecast.
  • The number of feature-length documentaries produced in 2019, 2020, and the 2021 forecast.
  • The number of United States feature-length documentaries that are in need of investment this year or the number from 2019-2021.
  • The number of accredited investors in the United States.
  • The average budget for a feature-length documentary.
  • The average deal amount for documentaries sold from 2015-2021 year-over-year.
  • Any major funding or acquisitions among potential competitors (competitors like Kickstarter, IndieGoGo, GoFundMe, Seed & Spark,, and Seedr).
  • Expert opinions regarding business potential for private investment firms dedicated to feature-length documentaries. (i.e. from Gartner, Forrester, etc.)
  • Any recent changes in legislation that makes private investment or accredited investment processes easier or more accessible.

Early Findings

Data Availability

The initial research found that there is adequate information available on the global and United States documentary film industry regarding market size, competitor analysis, and industry trends, however, data may be limited specifically relating to private investment in the industry.

Global Documentary Film Market Overview


  • In our initial hour, we conducted preliminary research on the global TAM for the documentary film industry provided above. While most reports providing calculated market sizes are paywalled, we were able to determine that there is enough information available regarding both global and United States markets to triangulate the data through in-house calculations. In addition, we analyzed the data availability of additional research paths including trends, competitor analysis, and private investment in the industry in order to provide an accurate time estimate for each research path provided below. Finally, we created a custom Google spreadsheet in order to organize quantitative data that will demonstrate current investment trends based on statistics in the industry which have been detailed in proposal three below.