To prove that Apple's customer experience allows it to maintain and grow its user base. An example here could include the "exclusivity" of owning an Apple product, the free use of the Genius Bar at any Apple Store for troubleshooting problems, among others. This data will be used to write a script for a YouTube video.
- Provide statistics to prove/disprove this statement.
- Provide examples of some of the strategies the company implements to enhance the customer experience.