To acquire evidence to show that Costco shoppers are loyal to the brand because of its customer experience, for use in writing a video script for Costco's YouTube channel.
- Provide data on why Costco's clients are loyal to the Costco brand because of Costco's customer experience.
- Determine if clients are loyal to Costco because of its friendly and helpful employees, access to less expensive products, or the convenience of bulk items.