Senior Online Dating Research

Goals

To find a list of the best heterosexual online dating service for younger retirees (60-70) in the UK and the dating services should meet the following criteria:
  • The services must have a large client base in the southeast and London.
  • They should cater to people with interests in arts and gardening.

Early Findings

Data Availability

  • The initial round of research indicates that data availability is adequate on the topic.

Fifty Plus Dating UK

  • Fifty Plus Dating is an exclusive dating website for mature singles in the UK. Its user base is located all across the UK, mainly in London, Aberdeen City, Aberdeenshire, Angus, Antrim, Ards, Argyll, and Bute Armagh, Ballymena, Ballymoney, Banbridge, Barking and Dagenham, Barnet, Birmingham, Glasgow, Belfast, Liverpool, Leeds, Sheffield, Edinburgh, Bristol, Manchester, and Leicester. The website also has overseas users; its male and female user ratio is also quite impressive (54% males and 46% females).
  • The company claims that one in three users finds a partner on their website and that it has over 1000 new subscriptions every week.
Observer.com and Dating Scout UK ranked OurTime UK as the best dating site for mature singles in the UK.

OurTime UK

  • OurTime provides senior dating services in the UK for singles above the age of fifty years. The brand has users in all of the UK, especially in major cities like London, Birmingham, Manchester. It is an interesting option for singles over 50 because the company organizes events to make it easier for people to find a date; these events have several activities for senior singles.

Summary of Findings

  • During our research, we found several dating websites and apps that have been cited as the best dating sites for seniors. Due to time constraints, we were only able to list two dating sites for seniors in the UK. We propose further research to identify the best senior dating websites in the UK and create a list offering details about the company, key benefits of using the website, details about its user base, membership, and pricing details.
  • Most companies in the UK are targetting the age group of 50 and above, and so it is hard to find companies that are exclusively targetting the age group of 60 years and above. Besides, most companies haven't disclosed any demographic or psychographic details about their user base (where most of them are located or what their interests are). However, the companies that we have found match their users based on their interests, so users can most likely find singles interested in arts and gardening on these websites.

Research proposal:

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