Wonder

Advertising, Film, TV, and Photography Markets

Delivered December 18, 2019. Contributor: Jennifer P.

Goals

Gain an understanding of global and US market size for the following;  advertising, film, TV, and photography, as well as total budget sizes for advertising production, film production, TV production, and photography production, and information on number of producers, crew, production companies, advertising and content agencies, and brands with in house advertising capabilities 

Early Findings

AdvertisingThe global market spend on advertising was approximately $618 billion in 2019.  
The US ad spend was estimated to approximately $240 billion.  
 29.9% of this is expected to be spent on TV ads. 
FilmThe average cost of a feature film ranges between $70 to $90 million, with popular feature films having a higher budget between $200 and $300 million.  
The US revenue from films is projected to reach $50 billion in 2020.  
Photography The global digital photography market was $79 billion in 2017. 
It is projected to reach $149 billion by 2020.  
TelevisionWhile there was limited data available on the overall spend for TV production, the typical production budget for a high-end cable drama was between $5 million to $7 million per hour.  
TV revenue in North America in 2018 reached $119 billion.  

Proposed next steps:

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Provide estimates of the number of producers, crew, production companies, advertising and content agencies, and brands with in house advertising capabilities

Provide additional data and statistics on costs associated globally as well as in the US with advertising production, film production, TV production, and photography production