Advertising, Film, TV, and Photography Markets
Delivered December 18, 2019. Contributor: Jennifer P.
Goals
Gain an understanding of global and US market size for the following; advertising, film, TV, and photography, as well as total budget sizes for advertising production, film production, TV production, and photography production, and information on number of producers, crew, production companies, advertising and content agencies, and brands with in house advertising capabilities
Early Findings
Advertising
- 29.9% of this is expected to be spent on TV ads.
Film
Photography
Television
- While there was limited data available on the overall spend for TV production, the typical production budget for a high-end cable drama was between $5 million to $7 million per hour.
- TV revenue in North America in 2018 reached $119 billion.
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