Advertising, Film, TV, and Photography Markets

Goals

Gain an understanding of global and US market size for the following; advertising, film, TV, and photography, as well as total budget sizes for advertising production, film production, TV production, and photography production, and information on number of producers, crew, production companies, advertising and content agencies, and brands with in house advertising capabilities

Early Findings

Advertising

  • 29.9% of this is expected to be spent on TV ads.

Film

Photography

Television


Proposed next steps:

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Provide estimates of the number of producers, crew, production companies, advertising and content agencies, and brands with in house advertising capabilities
Provide additional data and statistics on costs associated globally as well as in the US with advertising production, film production, TV production, and photography production