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Research Outline
Prepared for Bradley E. | Delivered October 1, 2019
Bush's Beans Public Content
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Goals
To obtain an overview of the publicly available branded content from Bush's Beans.
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Early Findings
Bush Bean Website
Branded content on the Bush Bean website includes product overviews, recipe suggestions, and sports sponsorships.
The product overview page is called
A Feast of Flavors
and includes a desription of each group of available beans.
The
recipe page
contains recipes collections, favorites, gameday recipes, family recipes, and quick/easy recipes using Bush's Beans.
The
sports sponsorship
page discusses Bush's NASCAR sponorship and introduces this year's drivers.
YouTube
Bush has published
17 videos
on YouTube in the last 18 months.
Each of the videos features a
recipe
using one of Bush's bean varieties.
Facebook
Bush is active on
Facebook
and posts content weekly on average.
Content
mainly features events attended by Duke the dog and recipes.
Pinterest
Bush is also very active on
Pinterest
.
The company has
13 boards
, over
500 pins
, and
23 videos
posted on the site.
Examples of content from each of the above has been entered into the attached
spreadsheet
. Due to the abundance of published content, we have created a tab for each channel.
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