Girls Are Awesome Competitive Landscape

Goals

Define the competitive lanscape of the brand and media platform Girls Are Awesome to assist with brand development.

Early Findings

Wear Your Voice

  • Wear Your Voice is a feminist digital publication that aims to promote stories from underrepresented communities.
  • It also has a fashion brand of the same name, the sales from which support economic opportunities for artists from underrepresented backgrounds.
  • The organization targets women who are conscious of social issues like race, gender, and body politics.

Girlboss Collective

Women's Media Center

  • The Women's Media Center is a nonprofit that produces several original content channels that provide women's perspective on headline stories and stories that are underrepresented in mainstream media sources.
  • The organization also provides training and leadership programs for women and girls.

My Sister

  • My Sister is an ethical fashion brand that supports care for victims of sex trafficking through its sales.
  • The brand also has a blog on which it publishes about collaborations with non-profits, feminist issues, branding, and more.

Proposed next steps:

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