Focus on companies in the NY tristate areas with 1-20 locations (franchise or corporate).
The competitors should serve American comfort food (burgers, pizza) in a fast-casual setting (excluding casual dining)
For each competitor, provide information on their offerings (features, benefits), brand look and feel, customer persona (do they serve young people, college kids, family, etc), location (downtown, suburb, etc, number of locations), differentiation point, and general themes observed in their online reviews.
Exclude bigger franchises and casual dining franchises.
The initial round of research indicates that data availability is limited on fast-casual restaurants in the NY tristate areas that serve American comfort food, have 1-20 franchise or corporate locations, and serve both college students and late-night crowds.
However, data availability on fast-casual restaurants in the NY tristate areas that serve American comfort food, have 1-20 franchise or corporate locations, and serve either college students or late-night crowds is adequate.
Binghamton Hots' Competitors
To identify the competitors of Binghamton Hots, we considered fast-casual restaurants in the NY tristate areas that serve American comfort food and have 1-20 franchise or corporate locations.
Additionally, we prioritized competitors that serve a similar demographic i.e., either college students or late-night crowds. Fast-casual restaurants that serve both demographics and have 1-20 locations were not found during the initial research.
Its Rivington location serves late-night crowds on Friday and Saturday (till 12 am).
According to Fast Casual, "in partnership with the franchise development company, Fransmart, Wolfnights plans to quickly expand in New York, New Jersey and along the East Coast, opening 500 locations across the country over the next 10 years."
During the initial round of research, we have identified two competitors of Binghamton Hots.
We have also provided some details for both competitors, though additional details as laid out in the shared sample and deck can be provided with additional research.
Based on data availability, we anticipate being able to fully answer the research question.
Only the project owner can select the next research path.