Prepared for Kate N. | Delivered September 4, 2021
Binghamton Hots - Competitive Analysis
Provide opposition (competitive) research for
to see who they're up against as they seek to franchise. More information on their concept can be found in the
Identify small and medium franchise competitors to
Focus on companies in the NY tristate areas with 1-20 locations (franchise or corporate).
The competitors should serve American comfort food (burgers, pizza) in a fast-casual setting (excluding casual dining)
For each competitor, provide information on their offerings (features, benefits), brand look and feel, customer persona (do they serve young people, college kids, family, etc), location (downtown, suburb, etc, number of locations), differentiation point, and general themes observed in their online reviews.
Exclude bigger franchises and casual dining franchises.
research and these resources: International Franchise Association (
The initial round of research indicates that data availability is limited on fast-casual restaurants in the NY tristate areas that serve American comfort food, have 1-20 franchise or corporate locations, and serve both college students and late-night crowds.
However, data availability on fast-casual restaurants in the NY tristate areas that serve American comfort food, have 1-20 franchise or corporate locations, and serve either college students or late-night crowds is adequate.
Binghamton Hots' Competitors
To identify the competitors of Binghamton Hots, we considered fast-casual restaurants in the NY tristate areas that serve American comfort food and have 1-20 franchise or corporate locations.
Additionally, we prioritized competitors that serve a similar demographic i.e., either college students or late-night crowds. Fast-casual restaurants that serve both demographics and have 1-20 locations were not found during the initial research.
Launched in 2017,
375º is a fast food concept
established in New York City’s Lower East Side.
Its menu includes
Fried Chicken Sandwiches,
Chick 'N Waffle, Combo Meals, Chick 'N Pop, fries, sauces, and drinks.
It claims to differentiate from other restaurants by offering "
and antibiotic-free chicken fried in 100% vegetable oil."
Its Lower East Side location serves late-night crowds from 12:00 pm
12:00 am from Monday to Thursday and
on Friday and Saturday.
The company is seeking to expand its network with upcoming locations at
649 9th Ave
, New York, New York 10036 and 2368 Hoffman Street,
It also offers
Wolfnights is a fast-casual restaurant that
serves gourmet wraps
, sides and desserts, and beverages.
It has three locations in New York, The
Upper West Side
location serves late-night crowds on Friday and Saturday (till 12 am).
According to Fast Casual, "in partnership with the
franchise development company, Fransmart
, Wolfnights plans to quickly expand in New York, New Jersey and along the East Coast, opening 500 locations across the country over the next 10 years."
During the initial round of research, we have identified two competitors of
We have also provided some details for both competitors, though additional details as laid out in the shared
can be provided with additional research.
Based on data availability, we anticipate being able to fully answer the research question.
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