Research Outline

Large Home Scenting Market Analysis


Provide a market analysis of the high level US Home Scenting market. Specifically, the market analysis will focus on companies that sell machines/diffusers with cartridges/oils that can cover 800sq ft and above. Machines with IoT technology are preffered but not required. The research will focus exclusively on the B2C industry.
  • To understand the market size of the segment and guage product demand/awareness.
  • To understand the projected CAGR, growth drivers, impact of COVID-19 on the market segment, and guage large home designers/contractors interest.
  • To understand if interest in the product is only limited to High-net-worth individual or if median income households are willing to invest in the product regularly.
  • If home scenting data is unavailable, a similar analysis can be done for the home purifiers market (especially those with Ion technology).

Early Findings

Data Availability

  • Our initial research suggests that data is very limited for this segment of the home scenting market.

Home Scenting Market

  • The global home fragrance market size is expected to reach $27.63 billion in 2027, growing at a CAGR of 3.1% between 2020 and 2027.
  • The global smart air purifier market size was valued at $5.2 billion in 2019. The market is projected to grow at a CAGR of 11.6% between 2020 and 2027.
  • In 2018, the global home fragrance market was valued at $6.7 billion. The market is projected to grow at a CAGR of 4.4% between 2019 to 2025.
  • The global aromatherapy diffusers market size in 2020 was about $1.59 billion in 2019. The market is expected at a CAGR of 9.2% between 2020 and 2027.


  • We were able to determine in our initial hour of research that there isn't enough data for the home scenting and purifier niche desired to provide an objective and detailed analysis.
  • To provide some relevant insight into the market given the paucity of data on the market niche, we have proposed a different research path. Details on our recommended research paths have been provided in our proposals below. Please select one or more proposals from those provided.