Garth Brooks Fans

Goals

In order to prepare for a brand activation with Garth Brooks, provide a profile of the fans of Garth Brooks and information on their relationship with him.

Early Findings

  • Garth Brooks fans have been described as "devoted", "passionately loyal" and the "absolute craziest group of fans in country music."
  • Garth Brooks is able to attract both "core country fans" and a newer wave of mass market fans (generally aged 25-to-54).
  • 90% of American's have heard of Garth Brooks, with 55% having a positive opinion of him, 23% having a neutral opinion and 12% having a negative opinion.
  • He is most popular with Baby Boomers, followed by Generation X and then millennials.
  • He is more popular with women than men.
  • Garth Brooks fans also like other country music artists like Tim McGraw, Kenny Chesney, and Reba McEntire. They also like CMT, Burt Reynolds, Tony Danza, and Green Acres.
  • Some fans call themselves "Garthoholics".
  • Garth Brooks fans generally wear "plaid shirts, blue jeans, and camouflage hats" for men and "long sleeves and blue jeans....crop tops and sundresses" for women. Everyone wears cowboy boots.

Proposed next steps:

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