Global Men's Swim Trunks Market

Goals

To understand the market potential for a men’s and boy’s swimwear brand in Ibiza by providing:
  • The current and predicted global men’s swim trunk market size (meaning the Vilebrequin swim trunk style segment and not the Speedo swim briefs).
  • The number of visitors to Ibiza and predicted growth
  • The current and predicted global number of male swim trunk buyers.

Early Findings

From our initial hour of research, information on the number of visitors to Ibiza is available. On the other hand, precompiled information on the size of the global men's swim trunk market was not available although other data points were available for a triangulation. Also, information on the number of buyers of male swimwear does not appear to be publicly available.

Estimation of the Global Men's Swim Trunks Market Size.

  • The market size of the global men's swimwear was $4.07 billion in 2018 and was projected to grow at a CAGR of 6.4% from 2019 to 2025.
  • This means that the market in 2021 can be estimated at $4.9 billion (1.064^3 x $4.07 billion).
  • This report in its analysis of the men's swimwear market from 2017 to 2021 notes that "swim trunks are almost a third of the men’s swimwear market and are the most popular segment by a considerable margin."
  • Assuming that the swim trunks segment still holds this share in the 2021 global men's swimwear market, then the global men's swim trunk market size can be estimated at close to 1.62 billion (a third of $4.9 billion).

Summary of Findings

  • In our preliminary hour of research, we were unable to find precompiled data on the global men's swim trunk market size. Different reports give varying market sizes for the overall global men's swimwear market. We used one of the market sizes from one of the reports and used the estimated proportion of the swim trunks segment to provide an indicative estimate of the global men's swim trunks market.
  • In this research, we have defined swim trunks as swimwear that "looks similar to shorts worn as clothing on land, but are made from light, fast-drying materials (usually nylon or polyester) and feature a tighter-fitting lining inside the shorts;" while speedos are "swim briefs that are tight, body-hugging swimsuits" that "do not have leg coverings like shorts do."
  • In this initial hour, we were not able to find information on the number of buyers of male swimwear. We suggest further research to provide insights on factors that are driving the growth of the global men's swimwear market, with specific information on the growth in the swim trunk segment, as available.
  • As information on the visitors to Ibiza is available, we suggest continuing with the research to provide insights on these visitors/tourists including such details as how the numbers have grown over time, the main nationalities that visit the Ibiza, and any predictions on the growth these numbers.

Research proposal:

Only the project owner can select the next research path.
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