Prepared for James R. | Delivered October 23, 2020
US Millennials: Fruit Shoppers
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To provide an in-depth analysis of the United States millennials buying fruits that includes their shopping behavior, brand attributes, key drivers, digital behavior, etc.
US millennials- fruits buying behavior
According to the USDA’s Economic Research Service (ERS) study, millennials in the U.S. prefer to
eat more fruits
and vegetables over meats and grains.
Millennials have the lowest average total hours worked per week; however, they spend the
least amount of time eating
, drinking, and preparing food compared to other generations.
Wealthier millennials prefer to spend a bigger share of their
food expenditures on fruits
and vegetables than lower-income millennials.
Trends suggest that wealthier millennials may continue to spend more share of their income on
and vegetables, as this group becomes wealthier on average in the future.
US millennials buying preferences
According to the online content engagement study, millennials are 25% more likely to
engage with online video
over any other ad medium.
70% of millennials
report that they will spend more money on brands that support causes that are important to them.
Millennials are enthusiastic to shell out
for buying fresh but
that make being on the go easier.
Recent studies have shown that about
40% of millennials
are keen on purchasing organic and also want high-quality, healthy foods at a
Millennials are more concerned about
corporate responsibility and sustainability
and also feel a strong tie to brands as selections that define them as people.