Canon Marketing and Consumer Initiatives - 2020

Goals

To identify specific digital marketing and customer experience initiatives proposed by Canon USA to be executed in 2020.

Early Findings

We were able to identify two customer experience projects Canon USA has scheduled for 2020. Below are some of our findings.

  • Canon USA is hosting a photography workshop with Erin Babik scheduled for February 2020. The workshop aims to teach and showcase Canon's imagining capabilities with a select group of people with varying skillsets.

  • The firm is also sponsoring the SGIA—NAPCO Wide-Format Summit scheduled for April 2020 in Texas. The event is designed for senior managers and executives in wide-format printing businesses. The summit aims to provide strategic-level insights into what printing industry leaders must do to grow, improve, and optimize their businesses.

Proposed next steps:

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