Outdoor Power Equipment (OPE) Category Trends

Goals

To get up to speed with the trends within the outdoor power equipment (OPE) category, specifically around tractors and mowers (both stand-on and sit-on) and key drivers/factors likely to influence purchase decisions in the category.

Early Findings

Summary

  • During the initial research, we scanned through various sources and retrieved some insights into trends around outdoor power equipment (OPE).
  • Even so, due to time restrictions, we could not get additional information.
  • As such, additional hours will allow the team ample time to research and find more trends and factors that influence the purchase decision OPE.
  • Please choose one or more of the proposed next steps in the scoping section below.

Proposed next steps:

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