Outdoor Power Equipment (OPE) Category Trends
Delivered January 29, 2020. Contributor: Hellen O.
Goals
To get up to speed with the trends within the outdoor power equipment (OPE) category, specifically around tractors and mowers (both stand-on and sit-on) and key drivers/factors likely to influence purchase decisions in the category.
Early Findings
Summary
- During the initial research, we scanned through various sources and retrieved some insights into trends around outdoor power equipment (OPE).
- Even so, due to time restrictions, we could not get additional information.
- As such, additional hours will allow the team ample time to research and find more trends and factors that influence the purchase decision OPE.
- Please choose one or more of the proposed next steps in the scoping section below.
Proposed next steps:
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