To identify the annual spend and time spent by adults who participate in team or individual sports (ideally the top 50 sports) in the United States to inform the development of a sports supplement. An ideal response will include:
- Identification of top and/or trending adult sports
- Annual spending on top adult sports
- Annual time spent participating in top adult sports
- Motivations/drivers for adult sports participation
- Trends in adult sports participation
- Sports may include endurance, adventure, action, and team/individual sports