Research Outline

Broiler Industry Market Analysis


To provide an overview of the broiler market for the purpose of a new innovative technology pitch presentation. This will feature an understanding of:
  • The market size of broilers in the US and Europe.
  • The profitability of the broiler growth segment.
  • The number of broiler chicken coops and the average number of broilers in a coop
  • The major costs and problems during the growth process.
  • The percentage of coops that are "remote management", (i.e., being monitored and controlled remotely)
  • The costs/effective best ratio, currently, on which the growth process is profitable.
  • The 10 biggest companies in the US that control & influence the agriculture industry.

Early Findings

Data Availability

  • The initial round of research indicates that data availability regarding the market size and growth rate of the US and European broiler industries are low in the public domain.

Global Broiler Market Size and Growth (Metric Tons)

  • According to an industry report by Global Newswire, "the global poultry (broiler) production volume is forecasted to reach 105.26 million metric tons in 2023.
  • The industry is expected to grow at a CAGR of 1.73% for the forecast period spanning from 2019 to 2023.
  • Using a CAGR Calculator, we have calculated the 2019 and 2020 industry sizes as 98.28 million metric tons and 99.98 million metric tons, respectively.

Top Broiler Industry Players

  • The top 10 U.S. broiler companies and their weekly RTC in million pounds are:

Other Industry Statistics: The US and Europe

  • The value of broilers produced during 2020 in the United States was $21.7 billion.
  • This is a 23% fall from its value in 2019.
  • The total number of broilers produced in 2020 in the US was 9.22 billion, up slightly from 2019.
  • The total amount of live weight broilers produced in 2020 was 59.4 billion pounds, up 2% from 2019.


  • More than 7.2 billion broiler chickens are slaughtered for meat in Europe annually, producing around 12 million tonnes of chicken meat, with an average per capita consumption of 24.1 kg/year
  • . The top seven chicken meat-producing countries of Europe account for 74% of the total production in the region.
  • The UK is the largest producer with a 15% industry share, followed by Poland (12.3%), Spain (11.8%), France (9.8%), Germany (8.9%) , Netherlands (8.5%) , and Italy (8.1%).
  • The UK is the world’s 14th largest producer, accounting for 1.5% of global production.
  • The U.S (17.1%), China (13.1%), and Brazil (12.2%) are the top global producing countries, collectively accounting for 42.4% of total production.


  • In our initial hour of research, we focused on finding the market size and growth rate of the US and the European broiler industries and the general availability of data in the public domain to answer the rest of the question.
  • After an exhaustive search, we were unable to find a free pre-compiled report containing either the US or the European broiler industries.
  • Most of the industry reports and news publications identified including, Market Watch, IBIS World, KTVN News, and Fox News, were behind a paywall.
  • Due to the lack of information, we have provided the size and growth rate of the global broiler industry.
  • Due to the lack of pre-compiled market reports about the US or the European broiler industries, we propose continued research to leverage the global market size already found, including other industry statistics to triangulate an estimated value for the US and the European broiler industries.
  • Furthermore, additional research time is required to provide the rest of the information required.
  • For a deeper dive into the above-suggested research parts, we recommend further research. Details on our recommended research paths have been provided in our proposals below.