To understand how to best target, digitally, African women who do NOT live in Africa. An ideal response would include:
- Potentially how many African women that do not live in Africa, and of those, where they live.
- How best to target social media adverts to these African women that live outside of Africa.
- What is NOT needed is how to target women with Facebook ads. Instead, what is required is how to target African women living outside of Africa. This is sometimes called diaspora, which is a scattered population whose origin lies in a separate geographic locale. To find out if Facebook has an option for this or whether there is another term that should be used in place of diaspora.
- Whether there is another term to describe African women abroad or something else they have in common that could be used to reach out to them.