Prepared for Tyler L. | Delivered November 28, 2019
Mastercard's Sonic Brand Identity
To understand the development of the Mastercard Sonic DNA to support a report.
In February 2019,
presented a press release announcing that they were launching their "sonic brand identity."
This signifies the
evolution of branding
over the years.
has been the main method of branding in recent years, the general experience is becoming
MasterCard has described the released audio as the equivalent to their
This brand audio was
one minute and four seconds
Sonic identity serves as a
Just like a logo, the sound will provide
simple, seamless familiarity.
This was designed as a
comprehensive sound architecture
that enhances the brand's identity.
The sonic brand identity is a
This is a
that will be adapted by MasterCard with different variations of
lengths and instruments.
These sounds will be used as
, ringtones, and
in POS terminals.
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