Mastercard's Sonic Brand Identity


To understand the development of the Mastercard Sonic DNA to support a report.

Early Findings


  • In February 2019, MasterCard presented a press release announcing that they were launching their "sonic brand identity."
  • This signifies the evolution of branding over the years.
  • Even though visual has been the main method of branding in recent years, the general experience is becoming multi-dimensional.


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